Reach the right customer at the right time
Convert prospects into customers, analyze risk profiles, and augment your agents using EXL’s data- and AI-led solutions. We help insurers develop a comprehensive understanding of the audiences they’re trying to reach and the best way to reach them. Our insurance marketing automation, generative AI, and analytics solutions let you provide transformative experiences at every step of the customer journey.
Let us leverage the depth of our domain expertise and digital solutions in developing turnkey marketing and distribution programs that power your growth.
A data-led approach for marketing and distribution
EXL helps insurers acquire more customers and increase agent effectiveness through innovative capabilities. Let data power growth and deliver insights-driven journeys that drive results.
Lead generation
<p>Acquire low-risk customers that increase overall performance. Our omnichannel solutions let you become less reliant on lead aggregators and gain more control over marketing ROI.</p>
Lead routing
<p>Our turnkey insurance marketing solutions deliver quotes to the agents best suited to work them. Optimize your lead pipeline, better balance agent workloads, and improve conversion rates.</p>
AI for agents
<p>GenAI-powered tools provide real-time guidance for agents to enhance their every interaction with customers based on analyzing intent, sentiment, and historical data.</p>
Agent analytics
<p>Improve agent outcomes, profitability, and performance. Use AI to develop agency compensation and reward programs to maximize distribution ROI through data-led strategies.</p>
Agent recruitment
<p>Get more independent and captive agents carrying your product using data, targeting analytics, and omnichannel marketing execution.</p>
Marketing platform
<p>The right AI-led tools lower your marketing expenses while empowering your agents. We provide a simple platform that can activate optimized campaigns at the push of a button.</p>
AI-powered life insurance marketing solutions
Drive personalized customer interactions informed by deep customer insights. Our analytics and genAI solutions provide better leads, higher conversions, and personalized omnichannel experiences.
Proven outcomes
~25%
improvement in customer retention
~10%
average recovery improvement
5X-10X
Digital ROI
~ 25%
Reduction in Submission to Issuance cycle time