End-to-end healthcare member acquisition
We work with you to determine the drivers of profitability in your business and to craft our targeting solutions to pinpoint those prospects.
Finding new members for enrollment
EXL has developed a robust end-to-end customer acquisition capability, featuring our proprietary healthcare and consumer databases with over 245M million consumers and nearly 6,000 attributes that helps us to understand their behavior. Using advanced predictive analytics and our deep bench of data scientists, we can identify your most desirable audience target.
Our targeting seeks to differentiate your target market into segments to address prospect needs in the most effective way. We then go beyond determining who will be your most responsive prospects to finding your lower cost ones. We work with you to determine the drivers of profitability in your business and to craft our targeting solutions to pinpoint those prospects.
LR1: Healthy and Low Risk (1.1% of Population)
Avg Age 74.6 College degree or higher, married, family, higher income, low risk of chronic condition.
LR2: Low, Emerging Risk (7.1% of Population)
Avg. Age 74.1. College degree or higher, married, some family, higher income, less severe chronic conditions
MR1: Medium Risk, Managed (30% of Population)
Avg. Age 73.8. College degree or higher, married
MR2: Chronic & Medium Risk, (30.3% of Population)
Avg. Age 74.2. May have college degree, married, family, chronic condition
HR1: High Risk, Chronic Condition (23.8% of Population)
Avg. Age 73.7. Less than college degree, more likely single, some family, chronic
HR2: High Risk, High Cost (7.7% of Population)
Avg. Age 73.8. Less than college degree, more likely single, little with family
Once personas are developed, EXL will identify prospect members that fit the persona and append demographic and contact data to divide further into marketing segments. Marketing Channel as well as Creative and Messaging can vary per persona. Budgets will be allocated based on volume of each persona and preference based on criteria.
Developing a high-impact message
EXL provides a full range of creative services utilizing our highly experienced creative team to create award-winning direct and digital campaigns. With consistent and extensive research in consumer buying behaviors, attitudes, and motivators, we deliver highly targeted creative to speak to the needs of each persona.
Additionally, our continuous in-market testing of creative approaches across a wide variety of consumer products and direct marketing media allows us to bring a deep understanding of “what works” to each healthcare assignment.
Reaching personas where they respond (examples)
Supporting conversions
Touchless outreach
EXL’s Enroll.AI solution is an automated dialer powered with Conversational AI and ML for human like conversations that enables higher member engagement and enrollment rates
Agentless dialer
for campaigns according to a qualified lead list and to ask relevant questions
Conversational AI
for initial conversations with members to collate information in an expertly created form and gauge interest
Seamless connect
to clinical/behavioral experts with member details and relevant context
We can nurture leads who are not ready to enroll through multiple channels such as email, paid social media, etc. For interested prospects, along with digital multi-channel, additional support campaigns with landing pages and automated outbound calling can be leveraged to qualify candidates and ensure enrollment.
EXL Service is a worldwide leader in digital transformation analytics, operations management, and technology, and we have the resources behind us to ensure your business is not only transformed, it is built to stay ahead.