Lead generation

<p>Learn how a data-driven, holistic approach to marketing can change your business</p>
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High intent leads that increase conversion

Generating high-quality leads is a top priority for marketers, yet it remains a significant challenge. Too often, leads fail to convert into valuable sales opportunities, highlighting the need for precise targeting and engagement.

EXL Marketing Solutions helps businesses in healthcare, insurance, and financial services attract new customers and re-target legacy ones. Using advanced data and analytics, we pinpoint in-market shoppers and engage them through a mix of online channels like digital display and email, as well as offline methods like direct mail. Our data-driven approach drives growth by increasing conversions and lowering cost per acquisition, resulting in higher plan enrollments, improved retention, and a more effective path to success.

What we do

Supplement existing marketing efforts

Supplement existing marketing efforts

<p>Adding unique sources and channels to help supplement current marketing efforts</p>
Omni-channel capabilities

Omni-channel capabilities

<p>Acquire interested candidates by offline and online channels, expanding reach and awareness</p>
Scalable execution

Scalable execution

<p>Robust breadth of sources and targeting to ensure volume goals are met</p>
Fully compliant to industry standards

Fully compliant to industry standards

<p>All marketing materials are TCPA, CAN SPAM compliant and adhere to compliance best practices</p>

Values

Our value to you

Generate high intent inbound calls

<p>Send calls directly to your call center on a cost-per-call basis</p>

Lead generation

<p>Drive prospects directly into your CRM, dialer, or database through automated integration</p>

Cost per acquisition (CPA)

<p>Only pay for leads that convert from your website</p>

Acquisition modeling

<p>Leverage data analytics utilizing client and third-party data to identify look-alike audiences</p>

Domain expertise

<p>Insurance and Benefits (Individual/Group/Medicare), Healthcare, and Financial Services</p>