Drive growth with end-to-end marketing solutions
Effective marketing relies on reaching the right people, at the right time, with the right message. But delivering precisely targeted journeys that meet each customer’s unique needs can be a challenge.
EXL helps you activate your data to take your marketing to new heights. Our proven methodology leverages a deep understanding of your industry, combined with decades of experience in marketing strategy, campaign development, and performance optimization, to help you identify and convert the customers you want most: those who spend more and stay longer.
Learn more
Who we serve
Driving marketing transformation with EXL’s advanced analytics, generative AI, and cloud capabilities to deliver actionable insights and achieve measurable results at speed.
Healthcare
<p>Optimizing healthcare operations with data-led marketing, analytics, and automation solutions to improve patient engagement, streamline workflows, and enhance care delivery efficiency.</p>
Financial Services
<p>Transforming financial services with data-driven marketing, advanced analytics, and personalized engagement strategies for improved client acquisition, retention, and operational efficiency.</p>
Insurance
<p>Enhancing insurer performance with data-led marketing solutions, advanced analytics, and digital engagement strategies for improved lead generation, customer retention, and acquisition cost efficiency.</p>
Retail
<p>Enhancing retail operations with data-driven marketing, advanced analytics, and automation to improve customer experiences, optimize inventory, and drive revenue growth.</p>
Data-led marketing solutions
Collaborate with industry experts for targeted marketing. Precise planning for maximum impact.
Benefits of data-led marketing
How does data-driven marketing drive growth?
Get a holistic view of customers
We integrate vast data points into a single customer view to inform decisions, personalize experiences and optimize resources
Identify and reach the right audiences
Our predictive models allow for precise targeting — increasing your chances of engaging the right customers at the right time
Deliver superior marketing journeys
With insights into customer preferences, patterns, and more, we create optimal journeys and drive conversions.
Optimize spend and maximize ROI
We partner with you to track and analyze campaign performance, letting you optimize spend and better allocate resources.
