2025 EXL enterprise AI study: Driving AI execution at scale | UK

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2025 EXL enterprise AI study:
Driving AI execution at scale

We’re past the tipping point. EXL’s new 2025 enterprise AI study shows that almost every business has moved from deciding whether to adopt AI to scaling it across their enterprise – with clear leaders already emerging.

AI in Action study: How are industry leaders using AI to drive success?

ENTERPRISE AI STUDY 2025

Moving from point solutions to scale

EXL surveyed 190 executives and other decision makers across the banking and finance, insurance, retail, and utilities industries on the state of AI today. Their responses paint a clear picture of how organisations are using AI today, their plans for the future, and what sets those finding success with AI apart.

KEY HIGHLIGHTS

Highlights of the report include:

Scaling is critical: 88% of companies see scaling AI as a top priority in the next year, signaling its importance for staying competitive.

AI leaders stand out: The report identifies key traits and strategies that differentiate companies successfully scaling AI from those struggling to meet their goals.

Percentage of company across which AI has been implemented

Data

Data challenges persist: 76% of organisations face significant issues with data capabilities, impacting their ability to leverage AI effectively. Data siloes remain a major hurdle, with only 23% of companies having enterprise-wide data availability.

Challenge in using data effectively with AI or genAI

Challenge

GenAI adoption is rapid but challenging: While generative AI is being adopted quickly, obstacles like talent shortages, user adoption, and data quality could slow progress.
Plans for genAI initiatives

GenAI

Actionable insights for strategy: The report provides benchmarks, peer strategies, and industry-specific insights to help businesses refine their AI strategies and achieve success.

EXPERIENCE AI IN ACTION

Most companies also still experience data siloes, with only 30% of respondents indicating data is available enterprise wide.

How you can use this report

Equip yourself with the research you need to shape your AI strategy. Data from this survey and analysis can be used to:

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  • 01<p>Benchmark your AI progress and investment relative to other companies</p>
  • 02<p>See the strategies peers and competitors are using to scale AI</p>
  • 03<p>Get in-depth insights into the industry-specific goals different companies have for their AI initiatives and the degree of their success</p>

DOWLOAD THE FULL ENTERPRISE AI STUDY 2025 NOW

Get actionable information you can use to better achieve your AI goals. Download EXL’s 2025 enterprise AI study to get information on scaling AI, overcoming challenges, and achieve your goals.

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