Sports Data Analytics & AI
Unlock the power of fan data
At EXL, we understand that every sports team is their own persona—a combination of vaulted history, current stars, amazing wins, and of course, devoted fans. However making, building, and deepening a team’s connection with fans can no longer rely on luck. Sports businesses, from fan engagement to ticket analysis to sponsorship programs, must utilize technology.
Our Sports Data Analytics & AI suite of solutions addresses the most critical issues in data analytics within the sports industry today. These issues begin when team platforms collect multiple types of fan data, which makes it more difficult to analyze that data effectively. In response, sports teams can now turn to AI and machine learning, but these models can be costly and time-consuming to deploy.
Our end-to-end analytics solutions for sports teams integrate fan data to drive informed, actionable insights. Sports teams that use our solution discover revenue improvement opportunities, enhance fan engagement and loyalty, optimize marketing spend, and obtain brand insights for sponsors.
Sports Data Analytics & AI key solution features:
Ticketing - Manage ticket sales and distribution.
Using real-time analytics and insights, optimize pricing strategies, increase season ticket holder retention, improve game attendance, and generate higher ticketing revenue by making data-driven decisions.
Ticketing module features:
- Prioritize listing of fans for more effective target marketing
- Utilize fan profiling capabilities to enable upselling
- Develop new ticket product design using customer segmentation and preferences
Marketing - Empower marketing spend across various channels.
Gain deep insights into fan behavior and preferences, track engagement on app, website, and social media platforms, and create personalized campaigns that truly resonate with audiences.
Marketing module features:
- Optimize marketing spend across multiple channels
- Track app and online engagement for designated fans
- Segment fan base to better know them in order to make compelling offers
Fan engagement - Craft personalized fan touchpoints that truly resonate
By creating a seamless, unified experience across multiple touchpoints, deepen engagement and loyalty, and gain a deeper understanding of fanbase lifetime value.
Holistic Fan Engagement module features:
- Segment your fanbase to better understand fan types and their preferences
- Integrate different engagement touchpoint by fan type
- Analyze fan sentiment of your team’s brand including players and the game
Sponsorship - Manage sponsorship and partnership activities.
From identifying new opportunities to tracking performance and return on investment, using this module can increase revenue from partner sales, identify new sponsorship opportunities, and maximize the value of commercial partnerships.
Sponsorship module features:
- Minute-by-minute analysis of media exposure to sponsor partners through video feeds
- Sentiment analysis associated with the team
- Fan engagement tracking across social media platforms
Partner with EXL
Advanced analytics: We have 20+ years of experience in developing and implementing advanced analytics solutions.
Data ownership: Ownership of all of the data generated through our solutions remains within your organization.
Solution deployment: We are committed to a quick deployment of solutions based on your team’s most pressing priorities.
Complete solution: Our technology offering is an end-to-end solution that can be easily plugged into your team’s data to quickly produce results.
To learn more about this solution, contact EXL at sdas.analytics@exlservice.com