Leverage powerful customer insights to secure future

Customer-centricity is the engine driving brands’ innovation and success

As businesses across industries scramble to transform themselves in a rapidly shifting business environment, the need for rich, fast, scalable customer insights has never been clearer. But many customer analytics leaders find that delivering relevant insights across the organization in the moment they’re needed is a complicated task – one that will only increase in scope as digital and unstructured customer data play an increasing role in their understanding of what customers want and need from them.

EXL recently commissioned Forrester to carry out a custom study to look at the current and future state of customer analytics, across US and UK geographies in the following industries: Technology, Financial Services, Retail, Healthcare, Professional Sports and Media. Forrester Consulting supplemented this research with custom survey questions asked of 170 data and analytics strategy decision-makers.