Innovating experiences and empowering outcomes
The communication, media, and entertainment (CME) industries face growing challenges, from fierce competition and evolving content demands to the need for end-to-end digital transformation. EXL’s solutions are designed to drive measurable impact by leveraging competitive intelligence, customer segmentation, and pricing optimization to boost growth and reduce churn.
We enable personalized engagement through audience measurement and content performance tracking. Additionally, we unlock new revenue streams via advertising, sponsorship, and ticketing analytics, while enhancing content reach with distribution and broadcasting insights. For edtech and publishing, we power digital-first experiences using behavior analytics and precision marketing to maximize ROI.
EXL impact
Proven impact & trusted partnerships
100M+
<p>annual cost savings</p>
25%
<p>increase in engagement rates</p>
8-10%
<p>reduction in subscriber churn</p>
10%
<p>increase in revenue through revised pricing strategy</p>
4
<p>of the top 10 US sports leagues</p>
3
<p>of the top 5 cable and telecom providers</p>
3
<p>of the top news and publishing companies</p>
2
<p>top advertising companies</p>
Who we serve
EXL helps CME organizations embed AI in the workflow and turn data into better decisions
Telecom
Media and broadcasting
Sports and entertainment
Edtech and publishing
2025 EXL Enterprise AI Study:
Driving AI execution at scale
EXL's study reveals the shift from ai adoption to enterprise-wide
execution. Discover the strategies of emerging leaders.
Solutions
Explore advanced solutions built for communications, media, and entertainment enterprises
Data modernization
<p>Drive enterprise transformation and smarter business decisions with an AI-ready data foundation.</p>
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Artificial intelligence
<p>Sharpen your competitive edge with AI and real-time analytics.</p>
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Revenue optimization
<p>Grow monetization across subscriptions, ads, sponsorships, and pricing.</p>
Advertising
<p>Maximize ad revenue through smart inventory segmentation and real-time performance tracking.</p>
Sports analytics
<p>Enhance performance, fan engagement, and revenue through real-time insights.</p>
Ticketing
<p>Optimize ticket pricing, demand forecasting, and attendance revenue.</p>
Customer experience analytics
<p>Strengthen retention and lifetime value through predictive segmentation models.</p>
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Finance and accounting
<p>Automate financial workflows to improve accuracy, compliance, and visibility.</p>
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